2018 was a big year for us, seeing extensive application of interactive video and best practice consulting within the Australian Real Estate and Property sector. In accordance with our tradition of publishing annual engagement and behavioural white papers, we decided to produce a report solely focused on the data, engagement and viewer behaviour insights resulting from Property related video content.
There were some exciting highlights from an engagement perspective (refer to the image below) in regards to click through rates, audiences accessing direct calls to action and viewing durations. Given the ability of interactive videos to provide direct access to specific content and property features, potential buyers and viewers are spending more time within the client’s property portal viewing curated information.
For the report itself, data was collected across of applications of HitON, including:
+ Direct to Buyer SMS
+ Facebook Posts
+ Linkedin Posts
The types of Real Estate video contributing to data collection include:
+ Property Videos
+ Property Slideshow Videos
+ Agent / Suburb Profile and Marketing Videos
For more information or to get a copy of the report, contact us.